KUBO Group consists of four companies that strengthen and support each other. At KUBO Group and its subsidiaries, we are synonymous with innovation and sustainability, constantly striving to advance the agricultural sector.
New Opti-flor cultivation site driven by SDF software
For the new cultivation location on the Waellandweg, Opti-flor has chosen greenhouse control from SDF Horti Software. This expansion highlights the strong collaboration between both parties and SDF's role as a reliable software partner in floriculture. The new cultivation location will be fully automated, with SDF playing a connecting role in all data flows between cultivation system, delivery buffer and ERP.
Investing in a sustainable partnership
Opti-flor has been working with SDF for more than 25 years now and sees the benefits of continuous software development. “We see SDF as a reliable, future-proof partner that understands what we need,” says Marco Hendriks, managing director of Opti-flor. “The switch from CODEMA to KUBO is a positive development. At SDF you feel it's a good fit. 'Together' is one of Opti-flor's core values. The willingness to transfer knowledge makes working very pleasant. We also invest in knowledge and cooperation, because it works much better if you do it together.” Hendriks looks to the future with confidence and expects a lot from Hortiflow : “This is going to help us work more paperless and save labor in the long run.”
Moreover, Opti-flor appreciates SDF's customer-oriented approach. “The customer panels that SDF organizes are valuable initiatives in which growers can contribute ideas. We really like how the start-up of the development of nursery supply has been handled. First SDF asks customers what they need and only then does development start. That way you really keep the customer involved,” Hendriks said.

Practical benefits and efficiency
Edwin van den Berg, ICT manager at Opti-flor, underlines the importance of the cooperation: “SDF thinks along with us in processes and ensures that we can work efficiently. The greenhouse control of SDF simply does what it has to do, no more and no less. By connecting the new location, we can use unambiguous links, which keeps things working consistently for us. We see the future positively, especially with Hortiflow's developments. In the partnership like Opti-Flor has with SDF, you know a lot about each other and know what to expect from each other. That gives confidence.”
Ruud Blankman, responsible for sales at Opti-flor, also emphasizes the benefits: “The regular consultancy appointments with the consultants ensure that we use the SDF package optimally. As a result, you maintain it better and updates come faster. We grow in the cooperation. What I also like about SDF's software is that you can assign rights to users. By giving people knowledge and authority in their own area, everything works better.”

Strengthened cooperation in ornamental horticulture
SDF Horti Software provides a complete ERP system for the floriculture industry and is the digital backbone of leading nurseries. “We are proud of our partnership with Opti-flor and the successes we achieve together,” said Pieter Zwinkels of SDF.